Haydn Simpson is VP of Sales at Brandsight where he is responsible for driving commercial growth, working with brand owners to help them adopt Brandsight’s innovative domain management practices. Haydn has worked in domain management and online brand protection since 2002, designing and implementing complex global programs to help brands best manage their digital assets and to mitigate the threats posed by Intellectual Property infringement. Prior to his existing role, Haydn held a number of global sales leadership, new business and account management positions, including Commercial Director at NetNames culminating in the sale of the business to CSC.
Posts by Haydn Simpson.
Understanding, rationalizing and optimizing your domain name portfolio will help you to meet current challenges, and those that lie ahead. Working in partnership with our clients, Brandsight has compiled the following strategic considerations to mitigate risk and leave your brands poised to thrive during and after these uncertain times. Should I consider defensive registrations to protect my brand? You should consider registering “at risk” domains associated with your organization’s response to COVID-19 and your flagship brand(s).Read full post
Having worked with domain management professionals since 2002, there has always been the question of where domain management sits within an organisation. Domains, often seen as a cost center and an administrative challenge, have struggled to find a welcoming home. Traditionally, there has been a three-way split in terms of who is responsible for managing domain name portfolios: Legal, IT or Marketing. This has mostly been driven by how a company views its portfolio - an extension of trademarks, technical functionality or branding.Read full post
Maybe there is something in the air, but it seems like an increasing number of corporate legal departments are starting to reevaluate whether their current registrar is still the best option for them. Many have used the same registrar for over a decade, or have ended up as a client of a legacy provider when their registrar was acquired. Regardless of whether companies are looking for better service, support, expertise or technology, evaluating other options every few years can be a worthwhile endeavor.Read full post