Tyler Mason

Tyler Mason is a Senior Domain Name Consultant with Brandsight. He has worked with some of the world's most valuable brands to implement domain management solutions designed to protect and promote their businesses online.

Posts by Tyler Mason.

  • Sep 26, 2019 - by Tyler Mason
    Domain Name Principles: Managing Portfolio Growth

    It’s not uncommon for companies to struggle with right-sizing their domain name portfolios. In our recent survey of corporate domain professionals, 69% of respondents said that paring back bloated portfolios was a challenge. For those willing to accept the risk of paring portfolios, domain professionals first need to critically evaluate their current inventory. Understanding geographic coverage, matching trademark registrations, and numbers of registrations per brand can be helpful in identifying where to potentially cut domains.

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