Brandsight blog.

Recent posts.

  • Jul 9, 2019 - by Elisa Cooper
    Corporate Domain Name Management in 2019: Consolidated Portfolio or Two-Vendor Approach – Why Not Both?

    For close to 15 years, when it comes to domain name management, I’ve personally touted two things: 1) the importance of using a single, secure, corporate domain name registrar and 2) the importance of having a fully-consolidated domain name portfolio for even the largest portfolios. And in many ways, this made sense back then. With a single, corporate-focused registrar, domain professionals were able to access and manage all domains from within a centralized repository.

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    Jun 10, 2019 - by Elisa Cooper
    ATTN: All Domain Name Professionals - Now is the Time for a Portfolio Review

    As we move further into the summer months and the demands made upon domain professionals typically ease, now is the ideal time to review domain name portfolios. And technology solutions can greatly automate this process. Ensuring that portfolios are pared, appropriate levels of security are implemented, and domains point to relevant content are all key areas upon which to focus. Paring Portfolios Always easier said than done, most corporate domain name managers freely admit that domains exist within their portfolios that are no longer needed or even wanted.

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    Apr 17, 2019 - by Matt Serlin
    Focusing on the Customer

    No matter what our job titles are, I firmly believe that customer service should be at the top of everyone’s list of priorities. When I think back to every job I’ve ever had, I can point to a focus on the “customer” in every single one of them. Whether it was delivering newspapers in my teen years or working at a Bay Area software company, I’ve always had a focus on providing service to a client whether they be internal or external.

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    Mar 28, 2019 - by Matt Serlin
    The EPDP on gTLD Registration Data: Phase 1 Down, Phase 2 To Go

    The ICANN community recently gathered in Kobe, Japan for its first meeting of the year and it was certainly a busy week for attendees. Much of the meeting centered around the work of the Expedited Policy Development Process (EPDP) to address gTLD registration data. As a member of the EPDP team, we had been hard at work since being formed in August of 2018. Just prior to the Kobe meeting, we published the phase 1 Final Report.

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    Feb 7, 2019 - by Elisa Cooper
    Really, Really Understand Defensive Domain Name Traffic

    For years, we’ve been talking about the need to point defensive domain name registrations to relevant content, and the importance of tracking traffic. Generally speaking, most corporate domain name registrars provide high-level traffic statistics. But here is the dirty little secret that most registrars don’t want to discuss – most of the page views being reported by registrars are the result of bot traffic. After all, who would possibly be typing in www.

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    Jan 23, 2019 - by Matt Serlin
    Once Upon an EPDP

    The new year has only just begun, but the work of ICANN’s Expedited Policy Development Process for gTLD Registration Data (EPDP for short) is already in full swing. The team just wrapped up several days of meetings in Toronto and I thought it would be a good time for an update on where we are in the process. Before I go any further, I would be remiss if I didn’t again take the opportunity to thank the ICANN team supporting our efforts - especially in the final weeks of last year as they reviewed and organized all of the public comments received on the initial report.

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    Dec 21, 2018 - by Elisa Cooper
    2018 Domain Name Year in Review

    Well, it’s that time of year again. The time of year when I look back at all of the biggest domain news stories from the last twelve months, and also reflect on my predictions from last year. As expected, GDPR has had a major impact on the ability to access domain ownership information. And we did indeed see a number of M&A transactions over this last year. However, there wasn’t a lot of new .

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    Nov 28, 2018 - by Matt Serlin
    The EPDP Initial Report: Forward Progress Yet Much Work Remains

    Here in the United States, we recently celebrated Thanksgiving and with that, we now enter the last weeks of 2018. I’ve spent much of this past year involved in ICANN’s Expedited Policy Development Process (EPDP) for gTLD Registration Data and I’m happy to say our group has reached a historic milestone. Just last week, the group published its initial report for public comment (https://www.icann.org/public-comments/EPDP-gtld-registration-data-specs-initial-2018-11-21-en). I’d be remiss if I didn’t take this opportunity to thank the entire group for their good faith efforts in issuing this initial report.

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    Nov 8, 2018 - by Elisa Cooper
    Evaluating Corporate Registrars? What You May Be Overlooking.

    Maybe there is something in the air, but it seems like an increasing number of corporate legal departments are starting to reevaluate whether their current registrar is still the best option for them. Many have used the same registrar for over a decade, or have ended up as a client of a legacy provider when their registrar was acquired. Regardless of whether companies are looking for better service, support, expertise or technology, evaluating other options every few years can be a worthwhile endeavor.

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    Oct 17, 2018 - by Elisa Cooper
    Q&A with Matt Serlin, EPDP Team Member

    Matt Serlin is the former Chair of the ICANN Registrar’s Constituency and is currently a member of the Expedited Policy Development Process (EPDP) team on the Temporary Specification for gTLD Registration Data. For the past several months, Matt has met at least 2 times each week with members of EPDP team. As a reminder, the EPDP team is comprised of 31 individuals representing various groups within the ICANN community including intellectual property interests, the governments who participate in ICANN, as well as the at-large users and contracted parties.

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    Sep 19, 2018 - by Elisa Cooper
    Second Annual Brandsight Domain Management Survey Reveals Companies Face Challenges Managing Domain Name Portfolios

    Brandsight recently concluded their Second Annual Domain Management Survey. Respondents to the survey were corporate domain name professionals. Of those that responded, 35% had portfolios that were between 3,000-10,000 domains and another 30% had portfolios greater than 10,000 domains. Fifty-seven percent of respondents reported that they manage domains out of the legal department, with the remaining respondents’ portfolios managed out of IT, marketing and other groups. This year’s survey revealed that for 53% of respondents, managing domain name portfolios has become more difficult.

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    Aug 21, 2018 - by Matt Serlin
    ICANN’s ePDP – An Insider’s Perspective

    Amazingly enough, summer is rapidly ending as kids head back to school, the temperatures in the mornings are just slightly cooler, and soon enough jeans and sweatshirts will be upon us. It also means that the important work on ICANN’s temporary specification regarding WHOIS relative to GDPR has already aged a few months. The ICANN Board adopted the temporary specification in May 2018 and it became effective on the 25th of the month.

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    Jun 19, 2018 - by Matt Serlin
    Heading into Panama for ICANN62

    Well amazingly, it’s that time again. Next week, individuals from around the world with a keen interest in Internet policy will head to Panama City, Panama for the second ICANN meeting of the year. As always, Brandsight will be attending to follow all of the important policy work being carried out by the community. Before I head off to the meeting (which based on my research will actually be my 32nd ICANN meeting!

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    Jun 13, 2018 - by Elisa Cooper
    Leveraging Traffic Statistics to Manage Corporate Domain Portfolios

    Corporate domain name portfolios often consist of domain names that do not resolve to relevant content. In fact, it’s not uncommon for less than half of corporate domains to point to live content. Sure there are domains such as those that point to “sucks” sites or those registered anonymously for future use that purposely do not resolve, but those are the exception to the rule. Most domains that do not resolve were registered defensively or acquired via acquisition - without much thought given to where the domains should actually point.

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    May 22, 2018 - by Matt Serlin
    Thoughts from ICANN’s Global Domains Division Summit in Vancouver

    Last week, several hundred commercial parties involved in the ICANN ecosystem gathered in Vancouver for their annual Global Domains Division (GDD) meeting. Over 600 individuals took part in the meeting which brought together representatives from ICANN’s contracted parties. This meeting differs from traditional ICANN meetings as no policy work takes place and discussions are more focused on commercial and operational matters. Unsurprisingly, discussions around the topic of GDPR dominated the summit given the timing of the ICANN Board voting on the temporary specification towards the end of the week.

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    May 15, 2018 - by Matt Serlin
    The Latest on GDPR and WHOIS

    GDPR. It’s the four-letter “word” everyone is talking about and there are lots of questions still swirling around the topic. We wanted to provide a summary of where we are and what we believe the next ten days will bring. What we know: GDPR enforcement will begin May 25, 2018. After this date, those found in violation of the regulation can be fined up to 4% of annual global turnover or 20 Million Euros, whichever is greater.

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    Apr 14, 2018 - by Matt Serlin
    GDPR and WHOIS – We’ve Heard from the Article 29 Working Party, Now What?

    Well, here we are on Friday the 13th and I couldn’t think of a better way to spend the day than providing an update on GDPR, WHOIS and ICANN. There’s lots to cover, so let’s dive right in. As we have been talking about for a number of months now, the EU’s new General Data Privacy Regulation (GDPR) will become enforceable on May 25th. The ICANN community has been struggling with how GDPR will impact the WHOIS system.

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    Apr 5, 2018 - by Matt Serlin
    GDPR and WHOIS – Winners and Losers

    I think we are all hoping that when ICANN meets with the DPAs (Digital Protection Authorities) a clear path forward will be illuminated. We are all hoping that the DPAs will provide definitive guidance regarding ICANN’s interim model, and that some special allowance will be made so that registrars and registries are provided with additional time to implement a GDPR-compliant WHOIS solution. But given that a major registry has recently announced their intention to essentially remove all contact data from publicly accessible WHOIS – things are not looking good for the future of WHOIS.

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    Mar 28, 2018 - by Elisa Cooper
    Leveraging Trademark Data to Drive Domain Name Strategy

    For years, corporate domain name portfolio managers have struggled with determining whether or not their portfolios were the “right” size. Managers of mature domain name portfolios have often felt that their portfolios were bloated, containing domains that were no longer needed. Conversely, domain managers of newer portfolios have sometimes known that gaps existed. Regardless, the question remains - just how many domains should a corporate portfolio contain? Undoubtedly, trademark registrations are a leading indicator of domain portfolio size.

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    Feb 28, 2018 - by Matt Serlin
    Brandsight Podcast: Launching the Brandsight Beta

    Listen to Matt and Elisa as they discuss the launch of Brandsight’s beta release.

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    Feb 7, 2018 - by Elisa Cooper
    Preparing for GDPR’s Impact on WHOIS – 5 Steps to Consider

    With GDPR coming into effect this May, it is almost a forgone conclusion that WHOIS as we know it today, will change. Without knowing the full details, how can companies begin to prepare? Communicate Changes First and foremost, ensuring that brand protection, security and compliance departments are aware that a change to WHOIS access is on the horizon is an important first step. Just knowing that the ability to uncover domain ownership information is likely to change in the future will help to relieve some of the angst that is likely to occur.

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    Jan 17, 2018 - by Matt Serlin
    Paving the Path to the Brandsight Beta

    It’s been a busy few months here at Brandsight. For a small and young company, we have had a lot of initiatives closing out 2017 and entering 2018. By far, our biggest focus since launching the company has been on the development and release of our domain management product. We’re getting extremely close to launching a beta version of our product and I wanted to get my thoughts about the process into words.

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    Dec 13, 2017 - by Elisa Cooper
    Brandsight Podcast: 2017 Domain Name Year in Review

    Listen as Matt and Elisa review some of the biggest domain news stories from 2017.

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    Dec 6, 2017 - by Elisa Cooper
    2017 Domain Name Year in Review

    Given that it’s been a few years since my last domain name year in review, I’ve really enjoyed looking back at this year’s biggest domain name stories, and seeing how this industry has evolved. This year in particular has seen some notable changes which are likely to impact the domain name landscape for years to come. So without further ado, here is my list for 2017: 10. Mergers and acquisitions continue to shape the domain industry landscape

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    Nov 28, 2017 - by Elisa Cooper
    Significant Increase in Registry Locked Names Across Top 500 Most Highly-Trafficked

    A recent study conducted by Brandsight has revealed that 28% of the top 500 most-highly trafficked sites now employ registry locking. In contrast, only 15% of the top 500 most highly-trafficked sites were leveraging registry locking in 2013. Back in 2013, only 356 of the top 500 most-highly trafficked sites could be registry locked, but that number has also risen significantly so that now 396 of the top 500 most-highly trafficked sites are eligible.

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    Nov 16, 2017 - by Matt Serlin
    UDRPs Filed - Brand Owners Take Note

    After being in the domain industry for over 15 years, there aren’t too many things that catch me by surprise, but recently a few UDRP filings have me scratching my head.

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    Nov 14, 2017 - by Elisa Cooper
    Brandsight Podcast: Becky Burr, ICANN Board Member Shares Her Thoughts on GDPR

    Listen as Matt speaks with Becky Burr as she shares her thought on ICANN60 and GDPR

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    Oct 17, 2017 - by Elisa Cooper
    Survey of Corporate Domain Name Managers Reveals Interesting Statistics

    This summer, Brandsight conducted a short 5-question, anonymous survey to collect feedback from those responsible for managing corporate domain name portfolios.

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    Oct 11, 2017 - by Elisa Cooper
    Brandsight Podcast: Preparing for the ICANN Abu Dhabi Meeting

    Listen to Matt and Elisa as they discuss topics of interest at the upcoming ICANN meeting in Abu Dhabi

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    Oct 9, 2017 - by Elisa Cooper
    ICANN Publishes Schedule for Upcoming Abu Dhabi Meeting

    The schedule for ICANN’s annual general meeting in Abu Dhabi is now available at https://schedule.icann.org/.

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    Oct 5, 2017 - by Elisa Cooper
    GDPR and the Future of WHOIS

    Why does all of the discussion around potential options for WHOIS in the era of the EU’s GDPR (General Data Protection Regulation) feel like déjà vu?

    Is it because issues around WHOIS never really go away, and become a hot topic every few years?

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    Sep 27, 2017 - by Elisa Cooper
    Brandsight Podcast: Domain Industry Hot Topics

    Listen to Matt and Elisa as they discuss .CAT, additions to the ICANN BOD, and ICANN’s new WHOIS manager.

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    Sep 18, 2017 - by Elisa Cooper
    TLD namespaces – Manhattan versus Boise

    If you are reading this, you probably already know that we recently launched our new Brandsight.com website.

    When we started thinking about our new website, we tossed around the idea of launching with a new gTLD, as opposed to .COM. But it didn’t take long for us to decide that promoting our new company in .COM was the right approach for us.

    Intuitively – we knew it.

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    Sep 5, 2017 - by Elisa Cooper
    Brandsight Podcast: Matt and Elisa Back Together Again

    Listen to Brandsight’s first podcast where Matt Serlin and Elisa Cooper discuss their love of domain names and their decision to join Brandsight.

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    Aug 29, 2017 - by Matt Serlin
    Brandsight According To Me

    It’s funny…when I started in the domain industry, it really wasn’t meant to be a long-term career for me. Actually, there wasn’t even a “domain industry” at that time. It was about six weeks before I was to be married and I had been told in no uncertain terms, I could not be unemployed at the time of our wedding.

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Featured posts.

  • Nov 8, 2018 - by Elisa Cooper
    Evaluating Corporate Registrars? What You May Be Overlooking.

    Maybe there is something in the air, but it seems like an increasing number of corporate legal departments are starting to reevaluate whether their current registrar is still the best option for them. Many have used the same registrar for over a decade, or have ended up as a client of a legacy provider when their registrar was acquired. Regardless of whether companies are looking for better service, support, expertise or technology, evaluating other options every few years can be a worthwhile endeavor.

    Read full post
  • Sep 19, 2018 - by Elisa Cooper
    Second Annual Brandsight Domain Management Survey Reveals Companies Face Challenges Managing Domain Name Portfolios

    Brandsight recently concluded their Second Annual Domain Management Survey. Respondents to the survey were corporate domain name professionals. Of those that responded, 35% had portfolios that were between 3,000-10,000 domains and another 30% had portfolios greater than 10,000 domains. Fifty-seven percent of respondents reported that they manage domains out of the legal department, with the remaining respondents’ portfolios managed out of IT, marketing and other groups. This year’s survey revealed that for 53% of respondents, managing domain name portfolios has become more difficult.

    Read full post

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