Brandsight blog.

Featured posts.

  • Jun 19, 2018 - by Matt Serlin
    Heading into Panama for ICANN62

    Well amazingly, it’s that time again. Next week, individuals from around the world with a keen interest in Internet policy will head to Panama City, Panama for the second ICANN meeting of the year. As always, Brandsight will be attending to follow all of the important policy work being carried out by the community. Before I head off to the meeting (which based on my research will actually be my 32nd ICANN meeting!

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    Jun 13, 2018 - by Elisa Cooper
    Leveraging Traffic Statistics to Manage Corporate Domain Portfolios

    Corporate domain name portfolios often consist of domain names that do not resolve to relevant content. In fact, it’s not uncommon for less than half of corporate domains to point to live content. Sure there are domains such as those that point to “sucks” sites or those registered anonymously for future use that purposely do not resolve, but those are the exception to the rule. Most domains that do not resolve were registered defensively or acquired via acquisition - without much thought given to where the domains should actually point.

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    May 22, 2018 - by Matt Serlin
    Thoughts from ICANN’s Global Domains Division Summit in Vancouver

    Last week, several hundred commercial parties involved in the ICANN ecosystem gathered in Vancouver for their annual Global Domains Division (GDD) meeting. Over 600 individuals took part in the meeting which brought together representatives from ICANN’s contracted parties. This meeting differs from traditional ICANN meetings as no policy work takes place and discussions are more focused on commercial and operational matters. Unsurprisingly, discussions around the topic of GDPR dominated the summit given the timing of the ICANN Board voting on the temporary specification towards the end of the week.

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    May 15, 2018 - by Matt Serlin
    The Latest on GDPR and WHOIS

    GDPR. It’s the four-letter “word” everyone is talking about and there are lots of questions still swirling around the topic. We wanted to provide a summary of where we are and what we believe the next ten days will bring. What we know: GDPR enforcement will begin May 25, 2018. After this date, those found in violation of the regulation can be fined up to 4% of annual global turnover or 20 Million Euros, whichever is greater.

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    Apr 14, 2018 - by Matt Serlin
    GDPR and WHOIS – We’ve Heard from the Article 29 Working Party, Now What?

    Well, here we are on Friday the 13th and I couldn’t think of a better way to spend the day than providing an update on GDPR, WHOIS and ICANN. There’s lots to cover, so let’s dive right in. As we have been talking about for a number of months now, the EU’s new General Data Privacy Regulation (GDPR) will become enforceable on May 25th. The ICANN community has been struggling with how GDPR will impact the WHOIS system.

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    Apr 5, 2018 - by Matt Serlin
    GDPR and WHOIS – Winners and Losers

    I think we are all hoping that when ICANN meets with the DPAs (Digital Protection Authorities) a clear path forward will be illuminated. We are all hoping that the DPAs will provide definitive guidance regarding ICANN’s interim model, and that some special allowance will be made so that registrars and registries are provided with additional time to implement a GDPR-compliant WHOIS solution. But given that a major registry has recently announced their intention to essentially remove all contact data from publicly accessible WHOIS – things are not looking good for the future of WHOIS.

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    Mar 28, 2018 - by Elisa Cooper
    Leveraging Trademark Data to Drive Domain Name Strategy

    For years, corporate domain name portfolio managers have struggled with determining whether or not their portfolios were the “right” size. Managers of mature domain name portfolios have often felt that their portfolios were bloated, containing domains that were no longer needed. Conversely, domain managers of newer portfolios have sometimes known that gaps existed. Regardless, the question remains - just how many domains should a corporate portfolio contain? Undoubtedly, trademark registrations are a leading indicator of domain portfolio size.

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    Feb 28, 2018 - by Matt Serlin
    Brandsight Podcast: Launching the Brandsight Beta

    Listen to Matt and Elisa as they discuss the launch of Brandsight’s beta release.

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    Feb 7, 2018 - by Elisa Cooper
    Preparing for GDPR’s Impact on WHOIS – 5 Steps to Consider

    With GDPR coming into effect this May, it is almost a forgone conclusion that WHOIS as we know it today, will change. Without knowing the full details, how can companies begin to prepare? Communicate Changes First and foremost, ensuring that brand protection, security and compliance departments are aware that a change to WHOIS access is on the horizon is an important first step. Just knowing that the ability to uncover domain ownership information is likely to change in the future will help to relieve some of the angst that is likely to occur.

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    Jan 17, 2018 - by Matt Serlin
    Paving the Path to the Brandsight Beta

    It’s been a busy few months here at Brandsight. For a small and young company, we have had a lot of initiatives closing out 2017 and entering 2018. By far, our biggest focus since launching the company has been on the development and release of our domain management product. We’re getting extremely close to launching a beta version of our product and I wanted to get my thoughts about the process into words.

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    Dec 13, 2017 - by Elisa Cooper
    Brandsight Podcast: 2017 Domain Name Year in Review

    Listen as Matt and Elisa review some of the biggest domain news stories from 2017.

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    Dec 6, 2017 - by Elisa Cooper
    2017 Domain Name Year in Review

    Given that it’s been a few years since my last domain name year in review, I’ve really enjoyed looking back at this year’s biggest domain name stories, and seeing how this industry has evolved. This year in particular has seen some notable changes which are likely to impact the domain name landscape for years to come. So without further ado, here is my list for 2017: 10. Mergers and acquisitions continue to shape the domain industry landscape

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    Nov 28, 2017 - by Elisa Cooper
    Significant Increase in Registry Locked Names Across Top 500 Most Highly-Trafficked

    A recent study conducted by Brandsight has revealed that 28% of the top 500 most-highly trafficked sites now employ registry locking. In contrast, only 15% of the top 500 most highly-trafficked sites were leveraging registry locking in 2013. Back in 2013, only 356 of the top 500 most-highly trafficked sites could be registry locked, but that number has also risen significantly so that now 396 of the top 500 most-highly trafficked sites are eligible.

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    Nov 16, 2017 - by Matt Serlin
    UDRPs Filed - Brand Owners Take Note

    After being in the domain industry for over 15 years, there aren’t too many things that catch me by surprise, but recently a few UDRP filings have me scratching my head.

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    Nov 14, 2017 - by Elisa Cooper
    Brandsight Podcast: Becky Burr, ICANN Board Member Shares Her Thoughts on GDPR

    Listen as Matt speaks with Becky Burr as she shares her thought on ICANN60 and GDPR

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    Oct 17, 2017 - by Elisa Cooper
    Survey of Corporate Domain Name Managers Reveals Interesting Statistics

    This summer, Brandsight conducted a short 5-question, anonymous survey to collect feedback from those responsible for managing corporate domain name portfolios.

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    Oct 9, 2017 - by Elisa Cooper
    ICANN Publishes Schedule for Upcoming Abu Dhabi Meeting

    The schedule for ICANN’s annual general meeting in Abu Dhabi is now available at https://schedule.icann.org/.

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    Oct 5, 2017 - by Elisa Cooper
    GDPR and the Future of WHOIS

    Why does all of the discussion around potential options for WHOIS in the era of the EU’s GDPR (General Data Protection Regulation) feel like déjà vu?

    Is it because issues around WHOIS never really go away, and become a hot topic every few years?

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    Sep 27, 2017 - by Elisa Cooper
    Brandsight Podcast: Domain Industry Hot Topics

    Listen to Matt and Elisa as they discuss .CAT, additions to the ICANN BOD, and ICANN’s new WHOIS manager.

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    Sep 18, 2017 - by Elisa Cooper
    TLD namespaces – Manhattan versus Boise

    If you are reading this, you probably already know that we recently launched our new Brandsight.com website.

    When we started thinking about our new website, we tossed around the idea of launching with a new gTLD, as opposed to .COM. But it didn’t take long for us to decide that promoting our new company in .COM was the right approach for us.

    Intuitively – we knew it.

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    Sep 5, 2017 - by Elisa Cooper
    Brandsight Podcast: Matt and Elisa Back Together Again

    Listen to Brandsight’s first podcast where Matt Serlin and Elisa Cooper discuss their love of domain names and their decision to join Brandsight.

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    Aug 29, 2017 - by Matt Serlin
    Brandsight According To Me

    It’s funny…when I started in the domain industry, it really wasn’t meant to be a long-term career for me. Actually, there wasn’t even a “domain industry” at that time. It was about six weeks before I was to be married and I had been told in no uncertain terms, I could not be unemployed at the time of our wedding.

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Recent posts.

  • Jun 19, 2018 - by Matt Serlin
    Heading into Panama for ICANN62

    Well amazingly, it’s that time again. Next week, individuals from around the world with a keen interest in Internet policy will head to Panama City, Panama for the second ICANN meeting of the year. As always, Brandsight will be attending to follow all of the important policy work being carried out by the community. Before I head off to the meeting (which based on my research will actually be my 32nd ICANN meeting!

    Read full post
  • Jun 13, 2018 - by Elisa Cooper
    Leveraging Traffic Statistics to Manage Corporate Domain Portfolios

    Corporate domain name portfolios often consist of domain names that do not resolve to relevant content. In fact, it’s not uncommon for less than half of corporate domains to point to live content. Sure there are domains such as those that point to “sucks” sites or those registered anonymously for future use that purposely do not resolve, but those are the exception to the rule. Most domains that do not resolve were registered defensively or acquired via acquisition - without much thought given to where the domains should actually point.

    Read full post

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