News and press releases.

In the news.

  • May 29, 2020
    Managing Domains in Uncertain Times

    “Unpredictable” and “crazy” might not be the words that first jump to mind when you think about domain name management. But that’s how Matt Serlin and Elisa Cooper of Brandsight described the past 12 months for the industry which, like everyone else, is dealing with a pandemic and an economy in freefall.

  • Feb 11, 2020
    GoDaddy Announces Agreement to Acquire Brandsight

    Earlier today, GoDaddy announced an agreement to acquire Brandsight. To say that we are thrilled would be an understatement — we couldn’t be happier about it.

    Over the past three years, the Brandsight team has leveraged today’s technology along with deep industry experience to build next-generation corporate domain management solutions that are redefining the market. Today’s announcement will help take our business to the next level.

  • Feb 11, 2020
    GoDaddy’s Brandsight Acquisition Is Notable

    Brandsight has a much different target audience, catering to very corporate large clients. The company offers tailored domain name management and brand protection services to its clientbase, and the acquisition should give Brandsight more resources and access to additional tools.

  • Dec 20, 2019
    2019 Domain Name Year in Review

    And so it goes, we are coming to the end of 2019, and that can mean only one thing. It’s time for another Domain Name Year in Review. And unlike years past, this year was a real doozy. So without further ado, here are the domain name industry’s top ten biggest stories for 2019.

  • Dec 9, 2019
    Unpacking the Framework to Address DNS Abuse

    As the Internet has grown, so too have the abuses that go along with one of the world’s most transformative technologies. For all of the positives the Internet brings, negatives like phishing, malware and child exploitation are a reality online.

    As of December 9, 2019, 48 registrars and registries have signed onto the “Framework to Address Abuse.” This initiative was launched last month by a number of domain name registries and registrars, just prior to the ICANN meeting in Montreal. It addresses many of the most egregious abuses of the Domain Name System (DNS).

  • Oct 24, 2019
    Defensive Domain Name Registrations – Exactly Where Should They Resolve?

    Domain names can be valuable assets, but many corporate domain name portfolios consist of non-resolving domains. In a recent survey conducted by Brandsight more than 91% of domain professionals said that ensuring domains redirect to relevant content was an extremely important or somewhat important goal. That said, it’s not uncommon for less than half of corporate domain name portfolios to point to live content. Sure, there are adult-themed domains or those registered anonymously for future use that purposely do not resolve, but those are the exceptions to the rule.

  • Sep 9, 2019
    The Utility Formerly Known As WHOIS

    Muscle memory is a funny thing. We don’t even think about it really, but when we do the same thing over and over again, it just becomes second nature to us. This is how we’ve come to use WHOIS over the past two decades to get contact information for registered domain names.

    If you wanted to see who owned a domain, you’d simply do a WHOIS search. I’ve probably done hundreds of thousands of them during my time in the industry. Well as of this week, a major step in the retirement of WHOIS officially took place.

  • Jun 10, 2019
    ATTN: All Domain Name Professionals - Now is the Time for a Portfolio Review

    As we move further into the summer months and the demands made upon domain professionals typically ease, now is the ideal time to review domain name portfolios. And technology solutions can greatly automate this process. Ensuring that portfolios are pared, appropriate levels of security are implemented, and domains point to relevant content are all key areas upon which to focus.

  • Mar 28, 2019
    The EPDP on Generic Top-Level Domain Registration Data: Phase 1 Down, Phase 2 To Go

    The ICANN community recently gathered in Kobe, Japan for its first meeting of the year and it was certainly a busy week for attendees. Much of the meeting centered around the work of the Expedited Policy Development Process (EPDP) to address gTLD registration data.

  • Jan 23, 2019
    Once Upon an EPDP

    Towards the end of November, the EPDP team published an initial report for public comment. It included a number of policy recommendations and highlighted open issues where the group had not been able to come to a consensus. In all, the draft report received over 50 comments from various parties providing important feedback to the group.

  • Jan 7, 2019
    2019 Domain Predictions

    Hear predictions from 18 people from across the spectrum of domain names: domain registrars, registries, domain investors and more.

  • Dec 21, 2018
    2018 Domain Name Year in Review

    As expected, GDPR has had a major impact on the ability to access domain ownership information. And we did indeed see a number of M&A transactions over this last year. However, there wasn’t a lot of new .Brand activity. This is one prediction where I may have missed the mark — but hey, 2 out 3 ain’t bad. So with that, let’s take a look at some of the biggest domain news stories from 2018.

  • Oct 17, 2018
    Q&A with Matt Serlin

    Matt Serlin is the former Chair of the ICANN Registrar’s Constituency and is currently a member of the Expedited Policy Development Process (EPDP) team on the Temporary Specification for gTLD Registration Data. For the past several months, Matt has met at least 2 times each week with members of EPDP team.

  • Sep 19, 2018
    Companies Struggling to Manage Domain Portfolios

    A new survey published by corporate domain name registrar Brandsight has revealed that over half of respondents are struggling to manage their domain name portfolios.

    The insight is part of Brandsight’s second annual domain management survey.

  • Sep 4, 2018
    Domain Name Management: Five Guiding Principles

    While there is no one ‘right way’ to manage domain name portfolios, domain professionals should consider these five guiding principles in determining what is best for their companies, says Elisa Cooper of Brandsight.

  • Jul 31, 2018
    These 33 People Will Decide the Future of WHOIS

    Twenty-nine of 33 open seats of the GNSO’s Expedited Policy Development Process on the Temporary Specification for gTLD Registration Data are now filled and their occupants known. The EPDP group is tasked with, in just a few short months, coming up with a permanent replacement for ICANN’s Temporary Specification for WHOIS in a post-GDPR world.

  • May 23, 2018
    ICANN Makes Last Minute WHOIS Changes to Address GDPR Requirements

    The Board of Directors of the Internet Corporation for Assigned Names and Numbers (ICANN) struggled and sweated and with days left came up with a way to make the Domain Name System (DNS) and WHOIS, the master database of who owns what website name, compliant with the European Union (EU)‘s General Data Protection Regulation (GDPR).

  • Mar 28, 2018
    Leveraging Trademark Data to Drive Domain Name Strategy

    For years, corporate domain name portfolio managers have struggled with determining whether or not their portfolios were the “right” size. Managers of mature domain name portfolios have often felt that their portfolios were bloated, containing domains that were no longer needed. Conversely, domain managers of newer portfolios have sometimes known that gaps existed. Regardless, the question remains — just how many domains should a corporate portfolio contain?

  • Mar 5, 2018
    Big Companies and Domain Names with Elisa Cooper – DNW Podcast #175

    On today’s show, Elisa Cooper of Brandsight talks about domain protection. She discusses corporate domain name management and how big companies have needs that are different from domain investors and small businesses.

  • Feb 20, 2018
    Brandsight Releases Beta of “Next Generation” Platform

    Domain name software company Brandsight has released the beta release of its corporate domain management platform.

  • Feb 20, 2018
    Brandsight Starts Beta with “Large Corporations”

    New brand management registrar Brandsight says it has started a beta test of its initial service.

  • Feb 1, 2018
    Brandsight Inc. Joins Start-Up NY Program

    A Saratoga Springs-based internet domain name registrar company, Brandsight Inc., has joined the Start-Up NY program and is partnering with SUNY Adirondack.

  • Jan 17, 2018
    Paving the Path to the Brandsight Beta

    It’s been a busy few months here at Brandsight. For a small and young company, we have had a lot of initiatives closing out 2017 and entering 2018. By far, our biggest focus since launching the company has been on the development and release of our domain management product.

  • Dec 6, 2017
    2017 Domain Name Year in Review

    Given that it’s been a few years since my last domain name year in review, I’ve really enjoyed looking back at this year’s biggest domain name stories …

  • Nov 16, 2017
    UDRPs Filed - Brand Owners Take Note

    Both and have had UDRPs filed against them, and I have to say for anyone holding a valuable domain name, it’s a cautionary tale and one that should have folks paying attention to the outcome of each.

  • Oct 25, 2017
    A Fresh Look at Domain Name Management

    Several factors should be addressed when companies are considering whether to change the way they manage their domain name portfolios.

  • Oct 5, 2017
    General Data Protection Regulation and the Future of WHOIS

    Why does all of the discussion around potential options for WHOIS in the era of the EU’s GDPR (General Data Protection Regulation) feel like déjà vu?

  • Sep 5, 2017
    Brandsight Adds Senior Leaders

    Domain management firm Brandsight has hired Matt Serlin and Elisa Cooper to fill senior positions.

  • Sep 4, 2017
    Brandsight Picks Up Industry Vets

    Corporate domain management solutions provider Brandsight has hired two domain industry veterans to lead its client services, marketing and policy operations.

  • Aug 30, 2017
    Domain Industry Veterans Matt Serlin and Elisa Cooper Join Brandsight

    Brandsight, a provider of next-generation corporate domain management solutions, announced today it has hired Matt Serlin to lead Client Services and Domain Operations, and Elisa Cooper to lead Marketing and Policy.

  • Aug 29, 2017
    Brandsight Boosts Team with MarkMonitor and Lecorpio Hires

    Corporate domain name registrar Brandsight has hired Matt Serlin from MarkMonitor and Elisa Cooper from Lecorpio.

  • Aug 29, 2017
    Former MarkMonitor Execs Join New Brand Protection Registrar

    Two former MarkMonitor executives have teamed up with a Fairwinds co-founder to launch a new “next generation” brand protection registrar.

  • Aug 29, 2017
    Elisa Cooper and Matt Serlin Join New Corporate Domain Registrar

    Two former employees of corporate domain name registrar MarkMonitor have joined Brandsight, a new domain name registrar targeting the corporate market. Elisa Cooper and Matt Serlin joined the company that was founded by Phil Lodico earlier this year.

  • Aug 29, 2017
    Company Domain Movers

    In other news, we see 3 domain name veterans launch a new corporate domain name offering called! (Yes, they own the sounds like domain also).

  • Aug 10, 2017
    Balancing Company Profitability and Community Stewardship

    With concerns about profitability drawing our attention, community involvement can easily get lost in the shuffle. Fortunately, leaders can take a few simple actions to rediscover their commitment to it — and make it a key part of the business.

  • Jun 23, 2017
    3 Keys to the Right Domain Name for Building a Brand

    Domain names have been at the forefront of the digital experience for 20 years. They provide the real estate for businesses to build their online presence and provide doorways for their customers to find them.

  • Feb 29, 2016
    Which Comes First, the Trademark or Domain?

    A question that has been asked for years, but which really does come first?

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