Matt Serlin

SVP Client Services

Matt’s LinkedIn

With a focus on security, service and support, Matt Serlin joined Brandsight in 2017 to lead all domain operations, including client services and domain name provisioning.

Matt has over 15 years of direct domain name experience most recently with MarkMonitor where he was instrumental in building the industry’s first dedicated client services team, which has become the de facto standard for all corporate registrars.

Over the years, he has been a pioneer in the domain industry implementing the first instance of registry locking with Verisign, deploying two-factor authentication as a requirement for domain administrators, and acting as an outspoken advocate for brand owner rights.

He has consulted with many of the world’s largest and most prominent domain portfolio owners to implement best practices, right-size holdings, and secure new assets in advance of product launches. As a former Chair of the ICANN Registrar’s Constituency, he assisted in drafting 2013 Registrar Accreditation Agreement which provides rights owners with additional avenues for recourse in cases of domain name abuse.

Matt holds a bachelor’s degree in communications from the University of Pittsburgh.

Elisa Cooper

SVP Marketing & Policy