Aug 29, 2017 - by Matt Serlin

Brandsight According To Me

It’s funny…when I started in the domain industry, it really wasn’t meant to be a long-term career for me. Actually, there wasn’t even a “domain industry” at that time. It was about six weeks before I was to be married and I had been told in no uncertain terms, I could not be unemployed at the time of our wedding.

Fast-forward more than 15 years and here I am continuing in this industry with my new role at Brandsight. For anyone that’s been around this space for any amount of time, you can easily understand how, after 15 years, it still is exciting and challenging. I can honestly say that I’ve had very few slow days or days when I didn’t learn something new in this industry.

The opportunity that is in front of us at Brandsight is unlike any I’ve experienced in all my time in the domain industry. Taking the decades of shared experience we have in this space and coupling it with cutting edge technology has me extremely excited about the impact we can have.

Too often in the past, those who manage corporate domain portfolios were forced to choose between a high level of service with outdated technology, or a more forward-looking technology solution without the white glove service expected by corporations.

I should also mention the importance of the specific expertise that I’m so excited about. The opportunity to partner with Elisa Cooper and Phil Lodico has me incredibly excited. Elisa and I spent years working side-by-side with clients ensuring their needs were met and there isn’t anyone I’d rather do this with than her. I’ve known Phil longer than I care to put in writing and teaming up with him at the helm is fantastic.

With Brandsight, we are bringing together the expertise with current technology and I know it will be a welcome addition to the market. I’m excited for the journey and can’t wait to provide updates as we go!

Tags: TAG1, TAG2, TAG3, TAG4

  • Nov 28, 2018 - by Matt Serlin
    The EPDP Initial Report: Forward Progress Yet Much Work Remains

    Here in the United States, we recently celebrated Thanksgiving and with that, we now enter the last weeks of 2018. I’ve spent much of this past year involved in ICANN’s Expedited Policy Development Process (EPDP) for gTLD Registration Data and I’m happy to say our group has reached a historic milestone. Just last week, the group published its initial report for public comment (https://www.icann.org/public-comments/EPDP-gtld-registration-data-specs-initial-2018-11-21-en). I’d be remiss if I didn’t take this opportunity to thank the entire group for their good faith efforts in issuing this initial report.

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  • Nov 8, 2018 - by Elisa Cooper
    Evaluating Corporate Registrars? What You May Be Overlooking.

    Maybe there is something in the air, but it seems like an increasing number of corporate legal departments are starting to reevaluate whether their current registrar is still the best option for them. Many have used the same registrar for over a decade, or have ended up as a client of a legacy provider when their registrar was acquired. Regardless of whether companies are looking for better service, support, expertise or technology, evaluating other options every few years can be a worthwhile endeavor.

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  • Matt Serlin

    With a focus on security, service and support, Matt Serlin joined Brandsight in 2017 to lead all domain operations, including client services and domain name provisioning. Matt has over 15 years of direct domain name experience most recently with MarkMonitor where he was instrumental in building the industry’s first dedicated client services team, which has become the de facto standard for all corporate registrars.

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