Sep 10, 2019
Saratoga Springs, NY – September 10, 2019. Brandsight, a provider of next-generation corporate domain management solutions, recently completed its Third Annual Domain Management Survey to measure how domain name professionals are spending their time, the issues that they are currently facing, and their key objectives for the coming year.
Elisa Cooper, SVP of Marketing and Policy, explains, “Fifty-four percent of respondents stated that managing their domain name portfolio had become more difficult over the last year. While we are not currently dealing with lots of new registry launches, there is still pressure to contain costs, pare portfolios, and justify ROI. Add in the new complexity of not having access to full domain name ownership information, and it’s completely understandable why more than half of domain professionals feel that their job is becoming more difficult.”
Highlights from the Third Annual Brandsight Domain Management Survey include:
Survey Respondent Details
Respondents to the survey were corporate domain name professionals. Of those that responded, 18% had portfolios smaller than 500 domains, 34% had mid-sized portfolios containing 501 – 3,000 domains, 32% had large portfolios containing 3,001 – 10,000 domains. Sixteen percent had portfolios with more than 10,000 domains. Fifty-two percent of respondents were from the legal department and 20% were from the IT department. Other respondents were spread across marketing, e-commerce and security departments.
Full survey results are available upon request to firstname.lastname@example.org.
Leveraging today’s technology to deliver secure, intuitive and powerful domain management solutions, Brandsight is a completely reimagined corporate domain name registrar. Led by true industry experts who understand the complexities of managing corporate domain name portfolios, Brandsight is exclusively focused on corporate domain name management, and is developing a suite of solutions designed to revolutionize the way corporate domain name portfolios are managed.
For more information about Brandsight, visit www.brandsight.com.