Press Release

Managing Domain Name Portfolios Becoming More Difficult According to Third Annual Brandsight Domain Management Survey

Sep 10, 2019

Saratoga Springs, NY – September 10, 2019. Brandsight, a provider of next-generation corporate domain management solutions, recently completed its Third Annual Domain Management Survey to measure how domain name professionals are spending their time, the issues that they are currently facing, and their key objectives for the coming year.

Elisa Cooper, SVP of Marketing and Policy, explains, “Fifty-four percent of respondents stated that managing their domain name portfolio had become more difficult over the last year. While we are not currently dealing with lots of new registry launches, there is still pressure to contain costs, pare portfolios, and justify ROI. Add in the new complexity of not having access to full domain name ownership information, and it’s completely understandable why more than half of domain professionals feel that their job is becoming more difficult.”

Highlights from the Third Annual Brandsight Domain Management Survey include:

  • 91% of respondents stated the ensuring the security of their domain name portfolio was an extremely important goal, and 69% percent found doing so to be a challenge
  • 83% of respondents said that dealing with the impact of GDPR and the inability to access WHOIS contact information has been a challenge for them, which represents a slight drop of 5 percentage points over last year’s survey
  • 76% of respondents said that reducing domain name expenditures was an extremely important or somewhat important goal for their domain name portfolio, which represented a drop of 12 percentage points from last year
  • 69% of respondents said that paring back bloated portfolios was a challenge, which represented a drop of 12 percentage points from last year
  • 54% respondents said that managing their domain name portfolio has become more difficult over the past year, which represents a very slight increase of 1% percentage points over last year

Survey Respondent Details

Respondents to the survey were corporate domain name professionals. Of those that responded, 18% had portfolios smaller than 500 domains, 34% had mid-sized portfolios containing 501 – 3,000 domains, 32% had large portfolios containing 3,001 – 10,000 domains. Sixteen percent had portfolios with more than 10,000 domains. Fifty-two percent of respondents were from the legal department and 20% were from the IT department. Other respondents were spread across marketing, e-commerce and security departments.

Full survey results are available upon request to marketing@brandsight.com.

About Brandsight

Leveraging today’s technology to deliver secure, intuitive and powerful domain management solutions, Brandsight is a completely reimagined corporate domain name registrar. Led by true industry experts who understand the complexities of managing corporate domain name portfolios, Brandsight is exclusively focused on corporate domain name management, and is developing a suite of solutions designed to revolutionize the way corporate domain name portfolios are managed.

For more information about Brandsight, visit www.brandsight.com.

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