Phil Lodico is Brandsight’s founder and CEO. With more than 15 years of domain industry experience, Phil has long been a vocal advocate for brand owner’s rights. He was most recently Managing Partner at Fairwinds Partners, the industry’s leading domain name consultancy. While at Fairwinds Partners he advised multinational corporations on their domain name strategies to increase traffic, grow revenues, and improve online customer experiences. He has been actively involved in ICANN’s Business Constituency, was a member of ICANN’s 2009 Nominating Committee, and has served as Vice President of the Coalition Against Domain Name Abuse (CADNA). A graduate from Hobart College, he holds a bachelor’s degree in Economics and Psychology, receiving honors for his work in Consumer Choice Theory.
Posts by Phil Lodico.
What is it about domain name management that makes it so challenging? For starters, much of managing a corporate domain name portfolio comes down to balancing the need for promotion against the need for protection. But every company’s tolerance for risk is different. And figuring out what to register defensively is more of an art than a science—no matter what anyone says. Identifying domains no longer necessary has also been a challenge for most companies.Read full post